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Channel: Michele Laufik, Author at The Vendry Memo
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7 Ways to Make Your Next Virtual Event More Accessible

As you’ve probably come to learn by now, rejiggering an in-person event into a virtual one comes with a whole new to-do list of planning challenges. And that includes making the event as accessible...

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How Will NFTs Impact Events? Industry Pros Weigh In

In March, a piece by digital artist Beeple sold for a record-breaking $69 million at a Christie's auction. Unlike an actual physical painting, the pricey purchase is a high-tech doodad that you can...

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How to Plan an In-Person Offsite or Corporate Retreat Right Now

As companies slowly transition into their new realities—whether that’s working entirely remote or back in the office full time or some combination of both—many employers are looking to safely gather...

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10 Event Trends To Expect During This Fall’s Fundraising Season

This fall is likely to mark the return of live, in-person events and benefits for many organizations, charities, and institutions around the country. Instead of virtual fundraisers, expect IRL and...

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Top 8 Questions to Ask a Venue When Planning an Event

Location, location, location. When planning an event—whether it’s a social gathering or a corporate conference—the venue can play a big part in its success. But before you book, you’ll want to...

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Rakuten’s VP of Events Sara Gorlick on Her Love of Storytelling

Sara Gorlick is Vice President of Events for online retail company Rakuten, where she’s been planning B-to-B events for 11 years. Prior to her current role, she conquered the hotel side of the...

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8 Core Promotion Ideas For Your Next Marketing Event

Event planners spend a lot of time, energy, resources, and money planning and producing an event. So of course you’ll want to get the word out and attract as many attendees as possible. In order to do...

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Noom’s Strategic Events Manager Victoria Gutowski on the Importance of...

New York-based Victoria Gutowski is the strategic events manager at consumer-led digital health company Noom, where she executes, on average, 20 events annually, having started at the company in 2019....

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Everything that You Should Know About CES - 15 Things to Do in Las Vegas

At the beginning of each year, the latest tech gadgets and innovations are revealed at CES. In 2021, the annual trade show went digital, with product launches taking place via computer screens instead...

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Forbes’ VP of Programming & Events Jessica Charles on Staying Calm Under...

Jessica Charles is Vice President of Programming & Events at Forbes, where she’s been planning both domestic and international events since 2016. The New York-based event pro chatted with The...

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REI’s ​​Program Manager Max Guerrieri on Viewing Events Through an...

​​Max Guerrieri is a program manager on the local marketing team at REI, where for the last two years he’s planned and produced local and regional activations for the outdoor gear retailer in the...

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Yahoo’s Head of Events and Experiential Marketing Charlie Eder on Taking Risks

Charlie Eder is senior director of events and experiential marketing at Yahoo, where he currently heads up a mid-sized team that produces B-to-B, B-to-C, and internal events. The Chicago-based...

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TED's Head of Conferences Monique Ruff-Bell on Understanding the Business...

Monique Ruff-Bell is head of conferences at TED, where she manages the organization’s flagship global conferences. Before joining TED earlier this year, Monique led the execution of influential...

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Salesforce’s Director of Industries Event Marketing, Ally Masi, on Making...

Ally Masi is the Director of Industries Event Marketing at Salesforce, where she recently took on a new role earlier this year, transitioning from SMB executive events to industries events. The New...

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TelevisaUnivision’s Senior Director of Event Marketing Jitter Garcia​ on...

Jitter Garcia is the senior director of event marketing at TelevisaUnivision, which is home to Spanish-language cable networks and a 24/7 live news channel. The New York-based event pro shared with...

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The Best Corporate Holiday Party Ideas in 2023

Article Updated 11/12/23 Everyone has worked hard, scored important wins, and closed big deals. The staff has earned it, so we say…let’s party! Holiday parties can do so much for an organization. They...

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55 Exceptional and Unique Event Theme Ideas by Vibe and Occasion

Article Updated 11/20/23 Next to booking the right venue, setting the scene at an event is arguably the biggest and most important task for any event planner. And along with that means choosing the...

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50+ Corporate Gift Ideas That Can Be Customized

Article updated 12/1/203Giving branded corporate gifts to existing and prospective clients can help you make an impression, increase brand awareness, and inspire the recipients to hopefully do...

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